Adverts are not why we buy TVs

MANY SMART TV manufacturers reportedly preinstall advertisements that consumers must watch for about one minute after switching on their TV. Having asked the enterprises to give viewers the option of whether to watch the adverts or not, Jiangsu Provincial Consumer Association announced on Tuesday that none of the seven manufacturers it had talked to had complied with its request, while LeTV lagged even further behind by putting preinstalled advertisements in mandatory consumer agreements. China Daily writer Zhang Zhouxiang comments:

Why does a person buy a TV? To watch dramas, sports and other programs - not to watch advertisements.

Some adverts may be entertaining, but it should be the consumers' choice whether to view them or not.