Laws needed to regulate sales via live streaming

With the Singles Day sales on Nov 11 around the corner, it's time to reflect on "live streaming", which has boosted e-commerce in recent years.

He has been hailed as China's "best live streaming salesman". Yet he met his waterloo in a nonstick pan. This is the story of Li Jiaqi.

When Li was promoting a nonstick pan during a recent live streaming to show it is "really a nonstick pan", the egg his assistant fried stuck to the pan and got burned. Li's "live streaming accident "immediately went viral on the internet. Although he explained later that the egg stuck to the pan due to his assistant's "mistake", not because of any quality problems with the pan, public doubt over the product's quality persists.