Consumption boom creates unique opportunities

Experts: Winning customers through product differentiation key to success

More companies with annual revenue of up to 10 billion yuan ($1.42 billion) can be seen piling into different market segments of China, inspired by the tremendous potential in the country's swiftly expanding consumption of goods and services.

The key for their success is to impress consumers with the distinct value of companies which are evolving in their branding and product differentiation, industry experts said.