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World Cup's Asian legacy hinges on impact beyond Japan

China Daily | Updated: 2019-11-04 08:42

Rugby fever may have swept Japan during the seven weeks it hosted the World Cup but if the success of the tournament is to have a lasting effect around Asia, the rest of the continent is going to need some extra help.

Over 54 million people, almost half the population of Japan, tuned in to watch the 'Brave Blossoms' - as the national team is known - defeat Scotland to make it through to the knockout stage for the first time in nine attempts.

And while the first World Cup to be staged in Asia enjoyed more exposure around the continent than in the past, more representation at the quadrennial tournament could make a difference.

World Cup's Asian legacy hinges on impact beyond Japan

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