When service means 'make for China'

Zha Sheng leads appliance major Vorwerk's strategy to serve top cities, tap the 2nd CIIE

For Zha Sheng, a love of mechanical engineering and the search for a better life led him to take up an executive job with an industrial group. As general manager for Chinese operations of Vorwerk Group, the German manufacturer of household appliances and cosmetics, Zha believes that the ongoing trend of 'Made for China' will encourage global players to be more innovative in pushing new products into the country's vast market.

"China's economic restructuring can be seen in the rising contributions of consumption and services to GDP," he said, adding strong domestic consumption has not only strengthened the country's markets but also stimulated both multinationals and domestic companies to shift the emphasis of their operations from 'Made in China' to 'Made for China'.