Live sports poised to be big player in TV streaming war

NEW YORK - Streaming services have long focused on series and movies, but as online TV competition heats up, live sports - historically a bit player on these platforms - could change the game.

Amazon is the sole established player to have invested in sports so far, and it has done so only tentatively, buying some rights to the NFL, soccer's English Premier League and ATP tennis.

Netflix and Hulu have yet to take the plunge, but sports will be a significant feature of new platforms that are aiming to shake up the burgeoning on-demand industry.