Sennheiser bullish on resonating demand from young consumers

German audio giant Sennheiser Electronic GmbH & Co is bullish on the rising consumption power of Chinese millennials and is looking to tap new growth seams in the sector in the future, according to top company officials.

"Young Chinese consumers are an important group that we will focus on. I think the millennial target group is really looking for the combination of function, design and lifestyle. There should still be such a product that is attainable," said Daniel Sennheiser, chief executive officer of Sennheiser.

"Headphones have become a must for my daily life and are a barometer of my tastes and interests," said Su Chang, a 23-year-old college student from Beijing.