Protein-rich oat milk as coffee mate

Toni Petersson drives Oatly's strategy to promote plant-based dairy alternatives

On a sunny September morning, at a quiet boutique coffee shop in the Sanlitun area, Beijing's hipster zone, Toni Petersson, CEO of Oatly, a firm that specializes in plantbased milk made from oats, appeared to particularly savor his latte. A closer look revealed it was a latte with a little twist - instead of milk, it was made with oat milk.

"Half of the world's population are intolerant to lactose," said Petersson. "And so it is in China. But the mainstream trend of milk is still very strong."