FILA to expand brand presence

Anta unit looks to gain traction with more consumer segments in nation

FILA, a venerated Italian brand, will look to expand its reach to various age groups in China with a focus on high fashion and sports performances, a top company official said.

Brian Yiu, CEO of FILA China, said the brand will continue to be a key revenue earner for Anta Group, though its earnings may still be lower than the Anta brand, on account of slower store openings in the second half of the year due to a changed macroeconomic environment.