Exceptional headiness for Chinese youth

Remy Martin CEO Philippe Farnier seeks to bring the cognac brand closer to millennials

He might hold the reins to one of the world's most renowned cognac brands, but CEO of the House of Remy Martin, Philippe Farnier, doesn't view himself as the highest-ranking, most powerful executive of the company.

If anything, he sees himself as a guardian of the French luxury brand - a protector of its legacy.