Two brands are better than one for fashionable young Chinese consumers

It's 10 o'clock in the morning and a crowd of people is hurtling through a shopping mall. Some drop shoes or mobile phones, but they keep running.

The shoppers sweep through the store, battling with each other to reach merchandise, ripping samples from models when there is nothing left on the shelves.

This was the scene when Japanese clothing brand Uniqlo joined hands with New York-based graffiti artist Kaws to launch a T-shirt collection on June 3 in China.