Single, won't mingle, but will travel, spend

Evolving interests, changing lifestyles, rising trend of individuality stoke massive niche tourism

Evolving interests and changing lifestyles are making it increasingly difficult for young Chinese to achieve consensus during family discussions on holiday destinations. So, many of them are preferring to travel alone to big cities, areas with lakes and mountains, or places offering outdoor extreme sports.

During the current National Day holiday break, the number of Chinese who registered for group trips by themselves surged 56 percent over last year, with more single women joining group travels. They are now the second-largest group after family travelers, according to Qunar, one of China's largest travel agencies.