Expos, equipment firms, trainers eye China market

As diving becomes a more mainstream sport, professional exhibition operators are seeing China as a key market for growth.

The Diving & Resort Travel Show, one of the most crowded diving exhibitions, held its Beijing show in August, covering a wide range of related business such as recreational diving, technical diving, free diving, diving medical cares, ocean tourism, underwater photography and marine conservation.

Jason Chong, president of DRT Show, said diving has a history of six decades, but as a commercial activity, it entered the China market just over a decade ago.