Meituan unveils new program to help farmers in less affluent areas

The idea of enjoying fine dining while making a donation to a good cause might sound appealing to some gourmet lovers. In China, technology and internet platforms are giving philanthropy a digital makeover.

Meituan Dianping, the country's leading on-demand service platform, has unveiled a dedicated charity program by soliciting food and restaurant merchants to source raw materials from less affluent areas and roll out especially designed menus using those ingredients.

Under an initiative dubbed "Food for Good", the company aims to help farmers in less affluent and mountainous areas by enabling them to secure procurement orders from restaurant chains.