Unilever to further green push

Company to cash in on growing demand for healthy products in Chinese market

Consumer goods giant Unilever Plc is stepping up its push to meet the growing desire for green products by Chinese consumers whose consumption trend is constantly being upgraded while becoming more concerned as well about their environmental footprint.

Such efforts coincide with a survey underlying an increasing preference for healthy and environmentally friendly products by Chinese consumers, as the local market for fast-moving products maintained a robust momentum despite slower economic growth.