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Maintaining the traditional craft for his family's sake

By Li Yingxue | China Daily | Updated: 2019-09-24 07:40

A sake brewery was founded 107 years ago in Komatsu, a small town in Japan's Ishikawa prefecture, flanked by mountains and the vast ocean beyond.

Like the undulating Japan Sea to the south, the Hirohisa sake factory has had its ebbs and flows over the past century, matching the tide of sake consumption in Japan - a once-booming industry that has witnessed a decline over the past 30 years.

Although his father was forced to sell the family-run brewery to outside parties during hard times, Nishide Hirohisa is the business' fifth-generation owner.

Maintaining the traditional craft for his family's sake

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