Experts call for industrywide promotion of family insurance

Practitioners and experts in the insurance sector called for an industry-wide promotion of customer-centric family insurance accounts, which would drive insurers to dig further into the value of existing customers based on data analytics.

This would provide families with comprehensive insurance protection and other services in different aspects of their life.

The insurers exploring family accounts will be able to build a family risk assessment model based on the acquisition and analysis of the crucial data from each family.