Digital tech boosts Johnson & Johnson's new-age HR drive

With China at the forefront of digital technologies and social media, Johnson & Johnson, the US-based healthcare giant, has adapted these trends to its new recruitment methodology to compete for talent and drive its growth in the country.

Many global companies such as J&J are no longer focusing on just sourcing top professional talent from outside their companies. They are also diversifying the skills of their employees via multi-job training, overseas mobility, incentive programs and talent cultivation.

Alexandros Kopitsas, head of human resources at J&J China, said hiring with the help of digital technology could mean imaginative use of video resumes and AI-enabled interviews.