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Tokyo targets youth at 'Urban Festival'

China Daily | Updated: 2019-09-16 07:57

The International Olympic Committee (IOC) hopes that Tokyo 2020's "Urban Festival", which will offer fans the chance to try out Olympic sports, will help the governing body remain relevant and increase long-term youth engagement with the Games.

In July, Games organizers announced plans to develop a Waterfront City in Tokyo Bay, involving demonstration events and fan participation in sports, as well as concerts and other performances during next year's showpiece.

The plans, which mirror a similar idea tested at last year's Youth Olympics in Buenos Aires, are part of the IOC's wider aim of increasing its appeal to younger sports fans.

Tokyo targets youth at 'Urban Festival'

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