Safety and positive learning experiences are top two concerns for parents

Like many areas of the education industry, although the participants in study tours are students, the customers with a final say are their parents.

While many parents that send their children on study tours are not sensitive to price, they expect more from a study tour than simply having a good time as they cost more than an ordinary trip.

Mission Education's report on the study tour industry shows that more than half of the parents who send their children on study tours do so to allow them to see the world and make friends. And safety and the learning experience are the parents' top two concerns in choosing study tours for their children.