Home / Holiday Nation

So far, sales skyrocketing for faux meat mooncakes

By Wang Xiaoyu | China Daily | Updated: 2019-09-12 07:47

A plant-based meat company in Beijing said it has sold more than 1,000 boxes of faux meat mooncakes about a week after its new products went on sale online.

Zhenmeat, the alternative meat startup, rolled out 3,000 boxes of mooncakes, each containing six round pastries filled with pea-based meat and priced at 88 yuan ($12) on the Taobao e-commerce platform last Friday ahead of the Mid-Autumn Festival, which begins on Friday this year, according to Lyu Zhongming, founder of the company.

So far, sales skyrocketing for faux meat mooncakes

"While the overseas market for substitute meat has developed rapidly, Chinese consumers have just begun to receive exposure to such novel products," he said. "We aim to appeal to adventurous consumers and feel out the potential of the domestic alternative meat business."

So far, sales skyrocketing for faux meat mooncakes

Today's Top News

Editor's picks

Most Viewed

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349