Kids' wear companies go live to tap profits

A microphone, a video-camera and a floor lamp, that is all the equipment Ma Weizhong needs to rake in sales worth hundreds of thousands of yuan each month for his B.ycr kids' clothing company in Zhili, a town of about 18,000 people in East China's Zhejiang province.

"We launched our livestreaming sales studio only three months ago and now we can sell over 200 sets of our garments on it each day," said Ma, chairman of Zhejiang B.ycr Clothing Co, in an interview with China Daily.

Satisfied with the new sales record brought about via the livestreaming sales platforms, Ma said that the nation's booming e-commerce has come as a huge hit for kids' wear manufacturers in Zhili, usually relying on physical stores or franchising as their main marketing and sales channels.