Livestreaming platforms playing to win

Chinese digital broadcasters are gearing up efforts to acquire the media rights of major sports events around the world

Zhang Hao, 34, is a fan of Bayern Munich soccer club and loves watching the Bundesliga, Germany's premier soccer competition, during weekends.

"In the past, I watched soccer matches on CCTV-5, China Central Television's sports channel, but now I have shifted to livestreaming sports platforms," said Zhang, an employee with a tech company in Beijing.