Online information providers looking to enhance relationships with fans

Chinese soccer-themed information and social media apps have accelerated their monetization efforts through advertising and e-commerce platforms as well as by taking part in the operation of offline soccer events.

"As the largest online soccer information platform in China, our advantage lies in how to boost our relationship with fans and interact with them more effectively," said Chen Cong, CEO of Dongqiudi.

Founded in 2013, Dongqiudi provides users with the latest news, live scores, match details, videos, highlights and statistics of soccer competitions. It has collaborated with Chinese retailer Suning on media copyright and offline events for soccer fans.