Chinese liquor firms outpace global rivals

Chinese liquor firms outpaced companies in the United States in terms of brand value, as the country's liquor makers are tapping into increasingly affluent consumers here, a recent industry report said.

Kweichow Moutai Co Ltd, with a brand value of 218 billion yuan ($30 billion), topped other leading liquor producers across the world, followed by UK liquor maker Diageo and US beer manufacturer Anheuser-Busch, a report released by the China National Association for Liquor and Spirits Circulation and the China Brand Strategy Research Institute said.

Among the world's top 10 liquor brands, Chinese brands account for half of the total with five positions. The other brands from the country are Jiangsu Yanghe Winery Co Ltd, Sichuan Yibin Wuliangye Group Co Ltd, Gujing Group and Fenjiu Group.