TikTok, video-sharing app, fast becoming a rage the world over
NEW DELHI/BANGKOK - On a lawn near New Delhi's iconic India Gate, Noor Afshan and Prem Vatsa start their video shoot for the day. With a camera aimed at the gate, the duo take their positions, smile and dance merrily to an Indian tune.
The couple's dynamic dance soon attracts several passers-by. But Afshan and Vatsa's ambition goes far beyond that. In a few minutes, millions will be able to see their dance via TikTok, a video-sharing app that is gaining increasing popularity in India and the rest of the world.
Developed in 2017 by Bytedance, a Chinese internet tech company, TikTok is currently one of the most popular social media apps worldwide. In 2018, it ranked as the world's fourth most downloaded nongame app, after WhatsApp, Messenger and Facebook. Till February this year, its global downloads hit 1 billion, according to app analytics site Sensor Tower.
