Museums bank on IP-driven success

Cultural products industry betting on alliances to gain momentum

The cultural products industry is witnessing a renaissance of sorts and growing in popularity among Chinese consumers, but there are still problems yet to be solved such as building strong intellectual property, industry experts said.

"Creative products of museums have largely been a foreign concept and do not have a long history in China. Though many museums and galleries have been selling and developing products, they were more like souvenirs and not real cultural products," said Gao Yang, head of the art innovation center of the National Art Museum of China.