Homegrown brands gaining in popularity

China's homegrown brands are gaining in popularity among domestic consumers due to lower prices and rising cultural self-confidence, a survey from Nielsen showed.

"Driven by rationality, cost performance remains one of the most important reasons for consumers to choose domestic brands, even though they are more influenced by quality than price," said Justin Sargent, president of Nielsen China.

According to the survey, 61 percent of respondents said cost performance played a significant role in their decision to buy domestic brands. In the coming year, 33 percent of respondents said they would seek high-quality products and 26 percent said they would choose cheaper products that meet basic requirements.