Demand for career mentors rises in China

Advisory firms eager to help job seekers cope with changes, prepare for transformation

Though the global job market is witnessing a lull of sorts, there is one category of jobs that has been seeing a boom - jobs related to careers and job-market advisory services.

Career mentoring is listed by several job-market information websites as one of the most promising sectors in the years to come. Never has the demand for career development-related service been so acute, said Gao Qihang, a career mentor who has recently opened a boutique advisory, called Insight and Performance Improvement (Huazanshidai), in Beijing.