Winning customers' hearts and minds
By He Wei in Shanghai | China Daily | Updated: 2019-08-22 07:21
Brands are working to establish emotional connections with shoppers amid rise in experience-driven consumption
Nearly everything you encounter in life has a story to tell: be it a flight ticket, a used wallet, or even the person sitting next to you in a theater.
The same is true of the food and beverages that people consume.
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