Chinese publishers set sights on global expansion

An increasing number of Chinese mobile game publishers are setting their sights beyond their home turf and actively exploring overseas markets, according to a recent report.

Jointly released by mobile analytics company App Annie and Google, the report said Chinese mobile game publishers saw a significant jump of 60 percent in overseas consumers' payments from Apple Inc's iOS App Store and Google Play Store during the past two years, hitting nearly $4 billion in the first half of 2019.

Chinese publishers reported nearly 2 billion overseas downloads via iOS App Store and Google Play Store in the first half of this year, compared with 1.1 billion in the first half of 2017.