Nestle and Starbucks launch new coffee products in nation
By Wang Zhuoqiong | China Daily | Updated: 2019-08-09 07:48
Nestle has teamed up with coffee giant Starbucks to launch a new series of coffee products on Thursday for the Chinese mainland market, which are also the alliance's first products in the market since it was established in August last year.
The new products feature capsule coffee and allow consumers to make coffee at home or in the office by themselves, which is part of the alliance's efforts to tap such groups amid fierce competition in the coffee delivery sector.
All of the new products will be available on e-commerce platforms and gradually be promoted in grocery stores, including stores on Tmall, JD and Suning.com.
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