Report: More travelers prefer wildlife-friendly tours

Elephant rides and shows in Thailand have become less popular with Chinese tourists in recent years, according to a report released ahead of World Elephant Day - which falls on Monday - with most travelers now preferring animal-friendly tours.

Experts said the trend showed public awareness of wildlife protection was becoming stronger, which will benefit animal protection efforts around the world.

The report, released on Wednesday by World Animal Protection - an international nonprofit organization - was based on several surveys regarding wildlife-related tours in Thailand.