Uniqlo's China fashion to add local designs

Japanese brand to increase stores, beef up community outreach and digital channels

Uniqlo, the Japanese clothing brand owned by Yamaguchi-headquartered Fast Retailing Co Ltd, will add more Chinese cultural elements to its designs, and increase its China store count to over 1,000 within the next three years, said its top executive for China operations.

Uniqlo already has more than 700 outlets in China. The move comes on the back of Chinese consumers' soaring demand for upscale clothing and fashion advice so they could better define themselves.