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The empress of Shanghai's craft beer scene

By Alywin Chew in Shanghai | China Daily | Updated: 2019-08-02 08:15

Zhang Yindi, better known as "pi jiu ayi" or "beer auntie", is all the evidence that one needs to prove that the craft beer scene in Shanghai is booming.

Since setting up a small craft beer supermarket called Beer Lady in 2011, Zhang has gone on to open another four outlets across the city. The second, third and fifth outlets aren't different from the first - they are essentially no-frills supermarkets that, apart from craft beer, sell a smattering of light bites like sausages, pizzas and potato chips.

Her fourth store, however, would leave most of her ardent fans floored, because this iteration clearly shows that Beer Lady is no longer just a supermarket.

The empress of Shanghai's craft beer scene

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