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Book reveals Cook's recipe for ensuring Apple's freshness

By Wang Ru | China Daily | Updated: 2019-07-29 08:24

Apple launched iPhone 4S at a news conference in Los Angeles on Oct 4, 2011. A highlight of that news conference was the promotion of a new function - the artificial intelligence voice assistant Siri, and it was one of the last projects Steve Jobs had a hands-on involvement with at the company. An empty seat at the event was seen marked as "reserved "for Jobs, though he was unable to appear.

One day later, the news about Jobs' death shocked the world, and Tim Cook, who had only been Apple's CEO for over a month at Jobs' request, was thrust into the spotlight. People wondered how Cook would fill the space left by Apple's iconic former leader.

This is among the subjects addressed in a biography of Cook, which was published in April, and now has a Chinese version, published in June by China CITIC Press. Written by journalist Leander Kahney, Tim Cook: The Genius Who Took Apple to the Next Level clarifies what Cook has done, his values, his management of Apple and his growth experience.

Book reveals Cook's recipe for ensuring Apple's freshness

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