Kuaishou eyes growth in profit

Company to invest $1.5b in data flows for premium content creators

Short video platform Kuaishou will ramp up investments to provide data flows, of which the value could reach 10 billion yuan ($1.5 billion), for its 100,000 premium content creators in the next year, covering more than 20 fields such as games, fashion, sports and music.

The company's move is part of its broader drive to speed up monetization.