Current events help to turn the page

Contemporary events and issues associated with them are key forces in promoting the sale of related books.

For example, after the movie The Wandering Earth was released in February, sales of the original novel in the next two days surpassed those for the entire month before the film hit the box office, according to online retailer JD.

Feng Xiaohui, manager of the research and consulting department at OpenBook, a Beijing provider of data and information services for the book industry, said the same trend has been reported at both online and offline bookstores.