Foreign firms target night market success with niche offerings

It is not a surprise that KFC's latest product innovation is chicken-related. But a bucket full of spicy chicken offal for night snack deliveries has shocked Chinese consumers.

The feedback was explosive. Photos of the KFC kebab spicy dipping sauce have gone viral on the internet.

On July 15, KFC started to sell late night treats including spicy kebabs and stewed fowl, traditional late night treats in southern China. The kebab bucket has cooked chicken heart, chicken stomach, agaric and bean curd and aorta of livestock.