Young employees turning to niche jobs

Professions linked with customized services becoming popular, says Zhaopin report

New and unusual jobs are arousing the interest of young employees in China. Some of them have never been heard of by previous generations - home party manager, pet trainer, esports consultant, scalp therapist and photo-shooting tour planner, to name a few. It shows the Chinese service industry is undergoing a consumption upgrading as more customized services are created by the growing demands of customers and the booming internet, experts said.

More than 90 percent of employees involved in emerging occupations in the service industry were born after 1980, of which half are from the 1990s and 22 percent were born after 1995, according to a report recently released by Chinese online recruitment platform Zhaopin and on-demand service provider Meituan Dianping, based on responses from 9,784 participants.