Sportswear firms bet big on basketball

Product designs inspired by personalities and life stories of famous players prove a hit with young Chinese consumers

At the newly renovated retail store of Anta Sports Co Ltd in Yuyuan Garden, Shanghai's oldest shopping and tourism site, the latest Klay Thompson shoes were sold out hours after their launch on July 13.

The limited-edition East Bay Times-themed shoes got their name from the NBA basketball player's habit of reading the newspaper and are decorated with clippings.