Travel summit gets creative

Tourism professionals see innovation as key to satisfying demands of younger travelers

Culture and tourism entrepreneurs are seeking new ways to meet the demands of Chinese travelers.

At the moment, the main consumers are those born in the 1990s and the millennium, and they pose great challenges, but offer great opportunities for those willing to reform and upgrade culture and tourism offerings, said Duan Dongdong, the chairman of the Guangdong-based Cedar Culture and Tourism, at the recent China Travel Consumption Innovation Summit.