More women are raising a glass, with demand for wine rising
By Chen Yingqun | China Daily | Updated: 2019-07-19 07:57
Chinese women are drinking more alcohol, with a preference for sweet wine, according to industry insiders.
A recent report by e-commerce platform Suning said the number of female wine consumers in the country last year grew by 5 percent year-on-year, and the trend would continue this year.
Women prefer sweet and sparkling wines, and sales of both categories have risen much faster than the industry average. Those born since the 1990s are especially keen on sweet wine, the report said.
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