Wipro eyes bigger reach in grooming segment

Wipro Consumer Care, the personal care products unit of Indian conglomerate Wipro Ltd, is planning to be the second-largest player in South China by taking a bigger slice of the market from rivals Procter& Gamble Co and Unilever Plc, fueled by growth across all categories and a notable growth in the men's grooming segment.

Aside from consolidating its market position in Guangdong province, Wipro is looking to tap Central China and finally eastern China regions, driven by an expected compound annual growth rate of over 20 percent in three years and revenue nearly doubling in the same period, said Nagender Arya, regional director of East Asia and Africa at Wipro Consumer Care.

"China has the potential to be our second-largest and even the largest market, given the sheer size of the personal care market, "Arya told China Daily in a recent interview. The company's China business is currently worth 1 billion yuan ($145 million) and ranks third after India and Malaysia.