Tailor-made menswear gets a makeover

Simplified services allow customers to upload body measurements and place orders using their mobile phones

The office of startup Match U is located on Shanghai's Bund, which is lined with some of the world's most prestigious banks and financial institutions, and sits in an area that has nurtured some of China's finest bespoke tailors.

The founders of Match U are trying to leverage China's decades of experience in apparel manufacturing and leading artificial intelligence technology to create a new approach to tailoring.