Sector requires investment and regulation, experts say

Nature education requires greater regulation and investment, and schools and parents need to be more aware of the sector's importance, according to insiders and industry reports.

Luo Peng, founder of EcoAction, a nature education institute in Beijing, said some practitioners lack both professional qualifications and environmental awareness.

"The classes they organize cannot be called nature education, because they just popularize common knowledge, which makes no difference or sense," she said.