Cross-border e-commerce a trade priority

Customs pledges to maintain accommodating approach to sector

When Hangzhou Kaite Electrical Appliance, a producer of power strips, sockets and plugs, launched sales on online retail giant Amazon in the United States two years ago it was looking to boost its business.

Despite recent trade frictions, those hopes have been borne out, with cross-border e-commerce sales through Amazon now raking in $10,000 a day on average, company vice-president Ma Gaodong said.