Summer camps, study tours turn popular with Chinese parents

Spending over 20,000 yuan ($2,911) to send a 10-year-old child to a 10-day summer camp may appear a steep price for most Chinese parents. But for many like Jinan-based Zhao Qi, a white collar worker, the price is worth it despite the fact that it is four times the average monthly salary in the city in Shandong province.

"We believe that the price is totally worth it considering that the curriculum focuses on STEM(science, technology, engineering, and math) and critical thinking, essential skills in today's work environment. For instance, children are trained in real-life scenarios, like how to 'make' water with limited resources as if they are living in outer-space, to learn to find problems and solve them. The learning experience is just not quantifiable," Zhao said.

Spurred by the growing demand for children's quality education, many Chinese parents are now willing to spend money on camp education and study tours for their children, making the industry a booming market with great potential.