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Bilibili carves a niche with synchronized online interactions

By He Wei in Shanghai | China Daily | Updated: 2019-07-12 07:48

Video is the go-to-business in China's thriving internet sector. From tech giants like Alibaba and Tencent to highflying apps like Douyin and Kuaishou, industry players are sparing no effort to be part of the intense race to gain user traction.

Video site Bilibili, however, has carved out a unique niche by cultivating a vibrant online environment, based on synchronized online interactions.

At a grand gala in Shanghai celebrating Bilibili's 10th birthday on June 26, Chief Executive Officer Chen Rui made a rare appearance and shared the latest strategy of the site, which is deemed "ground zero" for much of China's post-1990 and post-1995 generations' internet culture.

Bilibili carves a niche with synchronized online interactions

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