Social commerce sector on the up

The market size of China's social commerce sector is expected to reach 2.07 trillion yuan ($302 billion) in 2019, an increase of 63.2 percent year-on-year, as the use of mobile technologies to access social media is increasingly popular in China, a new industry report said.

The sales revenue from social commerce platforms will account for 20 percent of the country's online retail market this year, and this proportion will amount to more than 30 percent in 2020, according to the report issued by the Internet Society of China and Chuangqi Social Commerce Research Center.

Social commerce is a subset of e-commerce that involves using social media, online media that supports social interaction and user contributions, to assist in the online buying and selling of products and services.